Sales of Pure Acai has undoubtedly been helped by the recent surge in interest in acai. This is interest is timely, because it was becoming clear that products like Pure Acai that have been on the market for a while have done a fantastic job but have not, until now, got the sales and recognition that they deserved. Now, with Oprah Winfrey on the case, Pure Acai has the best chance it has ever had to grab the market share it richly deserves.

The thing that brought acai to the attention of Ms. Winfrey was an excellent book published by Dr. Perricone of the University of Michigan State. In his book Perricone announced that the acai berry was his number 1 super food Quite an accolade. Winfrey picked up on this praise and featured the book — and the berry — on her show. And if you want something shown to the world it is a good idea to let Winfrey know. Dr. Perricone, his book and even the erstwhile humble acai berry have enjoyed attention never before imagined.

So it was that people started to realize the potential of products like Pure Acai as help for their diets. This approach has been endorsed by prominent figures across the world.