Recently Canadians have been flocking to the home business industry. And why not? They have found that they can more easily tap into the U.S. consumer base that was previously possible. What has caused this change? Firstly a change in the way business was carried out; secondly in the supporting technologies used by home businesses; and thirdly in the attitude of the businesses offering these opportunities to Canadians.

Previously most home businesses relied on physically meeting lots and lots of potential customers; more recently this changed with the introduction of Direct Sales which requires less customers to be able to earn a decent living.

The year 2004 saw Liberty League International burst onto the Internet. This organization gave Canadians the ability to market to both local Canadian and U.S. markets from their homes via the Internet. This, coupled with low-cost VoIP services, meant that Canadians could now run successful businesses from their homes.

Wealth Masters International entered the Canadian market in 2006. Wealth Masters is primarily a financial education company. The bulk of the information is centered on U.S. financial structure and left many of the Canadian’s neutral on the opportunity.

LifePath Unlimited – the latest player in this drama – is becoming the business of choice for many Canadians. LifePath Unlimited have capitalized on the booming personal development industry, but their product also prominently features both U.S. and Canadian luminaries.